The Way Technology Can Fix the Rift and Rivalry.
A company could adversely suffer if the advertising and sales teams don’t get on. It is normal for marketing and sales departments to have rifts when it comes to business. More than half of entrepreneurs aren’t delighted with the level of communication between groups and over fifty percent of their sales team are similarly not okay with all the support from the marketing teams. The company can terribly suffer if the teams don’t get along. There are a number of office-based actions that could be applied to control this. Technology must be deliberated upon.
Communicate and cooperate with each other better.
Ineffective communication and lack of collaboration contributes to confusion between the two teams. If there is no communication between the teams, working together becomes a concern. This may be simply slack station, more structured that may take the form of routine morning meetings to be able to keep tabs on what is going on in the business. Both groups will have to collaborate in a better manner as they both depend each on the other. Marketing have all of the info that the sales require to close leads. On the other hand, sales team have all the valuable insight into customer issues. If they work together on creating content, they have the ability to create helpful resources for clients. Employing collaborative project management programs could come in handy.
Have an agreed SLA.
An agency level agreement is a good place to begin because both marketing and sales need to know of where they stand and what the expectations of the other are. It requires to be clearly outlined, reviewed, traced and measured. Your team should outline everything from buyer personas and lead definitions to end goals and hand-offs.
Build a consistent Buyer journey.
Customers definitely expect a smooth experience from the second they begin searching for a purchase to the time it’s finished. Many companies end up struggling with a large bump in the road as the customers are transferred from marketing domains to sales. Sales and marketing need to work together all through the journey checking content with each other and keeping in mind that emails will make sense as the hand off is completed.
Use technology to create a single source of truth.
Occasionally rifts are not Only brought on by egos but from the present business process and technology. You need a single source of truth between the departments to avoid needless misunderstandings. This is where integration platform arrive in. Trying celigo-the smart cloud integration platform as service will enable you to bring together separate applications, ensuring that you up to date data. You could make the transition from lead to customer as smooth as possible and in the end much quicker than when you are connected to using two programs.
Citation: you can find out more